Hot stuff.

Rudy’s Tacos is my family’s favorite restaurant. I’ve been lucky to work with them for many years now. The hot sauce branding project was my biggest job for them and it really paid off. I won a national Addy award for the packaging design. What started out as a single option of Rudy’s Special Sauce, soon grew into four more flavors along with an overhaul look. Shirts and posters matching the brand were created for promotional purposes and merchandising.

Branding : Art Direction : Design : Illustration : Packaging : Merch