Shop small.

American Express needed a unique way to market Small Business Saturday to their merchants with a 'Save the Date’ package. They wanted to communicate all messaging and value proposition in a mailer to those they couldn’t reach via email. Pieces in the mailings included a tri-fold self-mailer (with a pocket holding a ‘day of’ checklist and decal), mailing labels, a 9x12 folder and a letter insert.

Design : Brand Integrity