It’s all good.

Casey’s General Stores is a chain of convenience stores in the Midwestern and Southern United States. I was tasked with creating a summer campaign brand centering around the concept of ‘it’s all good.’ They wanted a light, breezy vibe to the campaign. Around the same time, Casey’s also wanted to rebrand their line of kid’s drinks. I created a cast of characters to go along with the different flavors.

Branding : Design : Illustration : Logo Design : Packaging : Brand Integrity